It’s true that small businesses can’t afford to have a full-time marketing department and marketing firms and agencies tend to be very expensive, with not many offering multiple services, which burdens the small business further.
However, it’s still vastly important for a company in the information age to have a form of online presence. It’s become cheaper to be heard, across states or even the country, with a proper team focusing on new technologies, such as Pay Per Click (PPC) and Social Media advertisement campaigns, along with organic options, such as Search Engine Optimization (SEO).
We are seeing these new age companies popping up more, such as C&K Marketing. Which offer cheaper alternatives to marketing. Which aren’t restricted to expensive budgets, for television and radio advertisements. Yet with more targeted online marketing campaigns.
It certain that small businesses should get more involved in setting up a proper marketing campaign and strategy, in today’s digital world.