It can be tricky to market a holiday park, with the rise in holiday rental sites, seasonal fluctuations, and the varied tastes of staycationers to consider. It’s important to make the most of every marketing avenue available to you, and online is one of the key channels to maximise for any business.
With that in mind, we thought we’d put together a quick guide to making sure your park is making the most of all of the online platforms available to you.
Your website is the first port of call for many prospective guests looking to find out more about your park and what you offer, so it makes sense to start here. While people will still go through third-party booking sites, plenty of people will check out your website and it is hugely important to get it right.
Having a professional-looking website that tells guests all they need to know and allows them to get in touch if they have any questions builds trust, and helps you to be more visible online.
Allowing guests to book their stay with you online directly through your website is important, and it helps you to save on referral fees from third party booking sites. You may wish to invest in an all-in-one park management system like Elite Parks, which lets you manage your bookings, owners, memberships and finance all in one place.
SEO and content marketing
Most people who hunt for a holiday park to go to will do so online through a search engine, so you need to make sure that your website is optimised so that you are as visible as possible. Search engine optimisation (or SEO) is something that you want to take into consideration when building your website, but should also be kept in mind going forward.
There are so many factors that come into play when it comes to how search engines rank different websites, so getting your head around it all and becoming an expert yourself can seem a little overwhelming.
The bottom line is that you should make sure your site provides a good user experience and produces original and relevant content. Content marketing helps to support SEO, and is also a great way to inform your potential guests in a way that doesn’t come across too salesy.
To find out a little bit more about what content marketing is and why it’s important, check out this guide from the Content Marketing Institute.
Social media marketing is by far one of the most important and valuable avenues available to you when it comes to marketing your holiday park online. Building up a social media presence for your park can help to attract new visitors and get your name out there, and it won’t cost you a penny to do so!
Use social media to give your followers insight into the park, sell a story, and promote any special offers. Also use it to engage with any questions potential customers may have, share any stories from visitors who have enjoyed their stay with you, and make use of photo and video content to ensure your content reaches as wide an audience as possible!
If you’ve no experience with social media whatsoever, this beginner’s guide from Moz is a great place to start getting to grips with it!